With his oversize persona, Mario Laveindera, aka, Perez Hilton realised way back in 2004 that it was easier to become a famous blogger instead of a famous actor. His first account was with Blogger, which soon evolved into a hot pink Perezhilton.com. Th e celebrity gossip site is known for its enormous amount of traffic and many lawsuits from a variety of hoto agencies. But back in 2004, little the old media know that today Perez would be recognized and become a very important figure in Hollywood because of his celeb-hound blog. Perez is today a gatekeeper which who bringsforth a special kiind of influence in todyas media. For example, after posting a track by an unknown artists Eric Hutchinson, fans rushed to Itunes and downloaded the album, then three months Hutchinson was signed to Warner Music.
