Because of the sudden growth of the blog culture, it is radically changing the ways we are used to having media delivered to us. Suddenly, opinionated experts have access to the industry which they never had before. Because we can constantly be updated with news, for once we can be a part of the debate. Basically, blogging provides a medium for experts, analysts, academics, consultants, marketers and practitioners t convey their views of the industry, therefore creating a diversification of information being distributed.
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