Article highlighting the shift in “power” from the classic “professorial lecturer” with superior knowledge who critics films and the industry versus the online average Joe and his opinion. A prime example is Harry Knowles vs. Siskel and Ebert; a blogger who shares a devoted passion for films who states basically taking away credibility from Siskel and Ebert who are notoriously know as “elite critics.” The blogspere has initiated the democratization of public opinion. Fan bloggers are “more independent, honest and in sync with the mass audience.” As well, as they get their info 1st and out to the world in a matter of seconds.